Dynamic interactive advertising system and method

A computer system for generating qualified leads in response to an advertisement served using dynamic interactive advertising units, the system comprising a computer having non-transitory memory for storing machine instructions that are to be executed by the computer, the machine instructions when executed by the computer implement the following functions:

• publishing a first dynamic interactive advertising unit based on a first lead request received from a first lead requestor, the first dynamic interactive advertising unit including a first advertising message and a first call-to-action message prompting individuals to engage with the first dynamic interactive advertising unit in response to the first advertising message;
• interacting, via the first dynamic interactive advertising unit, with a first plurality of responders based at least in part on a first set of pre-screening inquiries selected by the first lead requestor to collect responder information through responder interactions with the first dynamic interactive advertising unit;
• publishing a second dynamic interactive advertising unit based on a second lead request received from a second lead requestor, the second dynamic interactive advertising unit including a second advertising message and a second call-to-action message prompting individuals to engage with the second dynamic interactive advertising unit in response to the second advertising message;
• aggregating performance data associated with the first dynamic interactive advertising unit, the performance data based at least in part on observations from the responder interactions with the first dynamic interactive advertising unit;
• and
• modifying at least the second dynamic interactive advertising unit based on an analysis of the performance data associated with the first dynamic interactive advertising unit to generate at least a second modified dynamic interactive advertising unit.

A method for generating qualified leads in response to an advertisement served using dynamic interactive advertising units, the method comprising:

• generating for publication at least one interactive advertising unit in response to a lead request, the interactive advertising unit including an advertising message and a call-to-action message prompting individuals to engage with the interactive advertising unit in response to the advertising message;
• interacting, via the interactive advertising unit, with a plurality of responders based at least in part on a set of pre-screening inquiries to collect responder information from each responder through interactions with the interactive advertising unit;
• and
• modifying the interactive advertising unit based at least on performance data obtained through the interactions with the interactive advertising unit to generate a modified interactive advertising unit for publication.