Architecture and methods for promotion optimization
AssigneeEversight, Inc.
InventorDavid Moran
Life of this patent
Estimating the term…
Abstract
Methods and apparatus for implementing forward looking optimizing promotions by administering, in large numbers and iteratively, test promotions formulated using highly granular test variables on purposefully segmented subpopulations. The responses from individuals in the subpopulations are received and analyzed. The analysis result is employed to subsequently formulate a general public promotion. The test promotions may be repeated continually and iteratively with different test promotions and/or different subpopulations to continue to uncover advantageous correlations between segmentation criteria, test promotion variables, and consumer response and/or to keep up with consumer changing taste.
Claims20
A computer-implemented method for performing promotion optimization, comprising:
- generating a plurality of test promotions;
- administering the plurality of test promotions to a plurality of segmented subpopulations of consumers;
- obtaining responses from said segmented subpopulations of consumers;
- and
- generating a general population promotion responsive to analysis of said responses.
A computer-implemented method for performing promotion optimization, comprising:
- generating a plurality of test promotions;
- iteratively administering the plurality of test promotions to a plurality of segmented subpopulations of consumers;
- obtaining responses from said segmented subpopulations of consumers;
- and
- generating a general population promotion responsive to analysis of said responses, wherein at least one of said plurality of test promotions are generated responsive to responses obtained from a given test promotion, said given test promotion being part of said plurality of test promotions, said given test promotion occurs earlier in time than said at least one of said plurality of test promotions.
Dependencies are inferred from the claim text.