Providing promotional content

A system for providing promotional content, the system comprising:

• one or more processors;
• and
• a machine-readable medium comprising instructions stored therein, which when executed by the processors, cause the processors to perform operations comprising:
• storing criteria defining a plurality of different activity-related modes for a user of a mobile station;
• receiving a message from the mobile station through a mobile communication network, containing information about an activity engaged in by the user of the mobile station, wherein the information comprises a geographical location of the mobile station;
• selecting one of the activity-related modes for a user of a mobile station, upon determining that the information about the activity satisfies at least one criterion corresponding to the selected activity-related mode;
• obtaining promotional content associated with the selected activity-related mode, wherein promotional content for enterprises that are located within a predetermined distance from the geographical location of the mobile station are obtained and transmitted through the mobile communication network to the mobile station;
• and
• transmitting the obtained promotional content through the mobile communication network to the mobile station, for presentation to the user.

A machine-readable medium comprising instructions stored therein, which when executed by a system, cause the system to perform operations comprising:

• storing criteria defining a plurality of different activity-related modes for a user of a mobile station;
• receiving a message from the mobile station through a mobile communication network, containing information about an activity engaged in by the user of the mobile station;
• selecting one of the activity-related modes for a user of a mobile station, upon determining that the information about the activity satisfies at least one criterion corresponding to the selected activity-related mode;
• obtaining promotional content associated with the selected activity-related mode;
• ranking the obtained promotional content associated with the selected activity-related mode;
• and
• transmitting only the obtained promotional content associated with the selected activity-related mode and having a ranking exceeding a threshold are obtained and transmitted through the mobile communication network to the mobile station, for presentation to the user.