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US 2014/0278914 A1Published application
Methods and apparatus to determine efficiencies of media delivery across platforms
AssigneeThe Nielsen Company (US), LLC
InventorsRamachandran Gurumoorthy, Robert T. Knight
Life of this patent
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Abstract
Methods and apparatus to determine efficiencies of media delivery across platforms are disclosed. An example method includes obtaining a first effectiveness metric for a first platform, obtaining a first reach of the first platform with respect for a target group of audience members, and calculating a first performance metric based on the first effectiveness metric and the first reach.
Claims21
A method, comprising:
- obtaining a first effectiveness metric for a first platform;
- obtaining a first reach of the first platform with respect for a target group of audience members;
- and
- calculating, using a processor, a first performance metric based on the first effectiveness metric and the first reach.
1 more element
An apparatus, comprising:
- a performance estimator to:
- calculate a first performance metric based on a first effectiveness metric for a first platform for a target group of audience members and a first reach of the first platform with respect to the target group;
- and
- calculate a second performance metric based on a second effectiveness metric for a second platform for the target group and a second reach of the second platform with respect to the target group;
- and
- a platform selector to select the first platform or the second platform based on a comparison of the first performance metric and the second performance metric.
3 more elements
A computer readable storage medium comprising computer readable instructions which, when executed by a processor, cause the processor to at least:
- access a first effectiveness metric for a first platform;
- access a first reach of the first platform with respect for a target group of audience members;
- and
- calculate a first performance metric based on the first effectiveness metric and the first reach.
1 more element
Dependencies are inferred from the claim text.