Method and apparatus for subjective advertisment effectiveness analysis
AssigneeFord Global Technologies, LLC
InventorsRandal Henry Visintainer, Yimin Liu, Perry Robinson MacNeille, Oleg Yurievitch Gusikhin
Life of this patent
Estimating the term…
Abstract
A system includes a processor configured to receive an advertisement. The processor is also configured to present the advertisement to a vehicle occupant. The processor is further configured to visually record an occupant response during the course of the advertisement presentation using a vehicle camera. The processor is additionally configured to analyze the visually recorded response to gauge a user reaction to the advertisement and based on the analysis adjust an advertisement variable metric with respect to the presented advertisement.
Claims19
A system comprising:
- a processor configured to:
- receive an advertisement;
- present the advertisement to a vehicle occupant;
- visually record an occupant response during the course of the advertisement presentation using a vehicle camera;
- analyze the visually recorded response to gauge a user reaction to the advertisement;
- and
- based on the analysis adjust an advertisement variable metric with respect to the presented advertisement.
A system comprising:
- a processor configured to:
- receive an advertisement including a facial recognition delivery instruction;
- capture video or images of a vehicle occupant using a vehicle camera to record user expression state;
- analyze the user expression state;
- and
- when the user expression state coincides with the facial recognition delivery instruction, deliver the advertisement.
A computer-implemented method comprising:
- receiving an advertisement including a facial recognition delivery instruction;
- capturing video or images of a vehicle occupant using a vehicle camera to record user expression state;
- analyzing the user expression state;
- and
- when the user expression state coincides with the facial recognition delivery instruction, delivering the advertisement.
Dependencies are inferred from the claim text.