Experimentation and validation of dynamic playbook for social channels

A system for providing content to a plurality of users over a network, comprising:

• at least one network device, comprising:
• a memory or storing data and instructions;
• a processor that executes the instructions to enable actions, comprising:
• selecting a plurality of content to be provided to the plurality of users through a channel for distribution;
• determining a test for a variable having at least a first outcome and a second outcome, wherein each outcome corresponds to a different contextual recommendation to employ with the plurality of content;
• determining, for each of the plurality of content, an order for employing the first outcome and the second outcome for a plurality of publications;
• publishing each of the plurality of content to the channel at least twice based on the determined order, wherein a publication for each content to the channel is also based on a contextual recommendation corresponding to the first outcome and another publication for each content to the channel is also based on another contextual recommendation corresponding to the second outcome;
• and
• selecting a preferred outcome that corresponds to either the first outcome or the second outcome based on at least user actions associated with at least both publications of each of the plurality of content.

A processor readable non-transitory storage media that includes instructions for providing content to a plurality of users over a network, wherein the execution of the instructions by a processor enables actions, comprising:

• selecting a plurality of content to be provided to the plurality of users through a channel for distribution;
• determining a test for a variable having at least a first outcome and a second outcome, wherein each outcome corresponds to a different contextual recommendation to employ with the plurality of content;
• determining, for each of the plurality of content, an order for employing the first outcome and the second outcome for a plurality of publications;
• publishing each of the plurality of content to the channel at least twice based on the determined order, wherein a publication for each content to the channel is also based on a contextual recommendation corresponding to the first outcome and another publication for each content to the channel is also based on another contextual recommendation corresponding to the second outcome;
• and
• selecting a preferred outcome that corresponds to either the first outcome or the second outcome based on at least user actions associated with at least both publications of each of the plurality of content.

A computing device for providing content to a plurality of users over a network, comprising:

• a memory for storing data and instructions;
• and
• a processor that executes the instructions to enable actions, including:
• selecting a plurality of content to be provided to the plurality of users through a channel for distribution;
• determining a test for a variable having at least a first outcome and a second outcome, wherein each outcome corresponds to a different contextual recommendation to employ with the plurality of content;
• determining, for each of the plurality of content, an order for employing the first outcome and the second outcome for a plurality of publications;
• publishing each of the plurality of content to the channel at least twice based on the determined order, wherein a publication for each content to the channel is also based on a contextual recommendation corresponding to the first outcome and another publication for each content to the channel is also based on another contextual recommendation corresponding to the second outcome;
• and
• selecting a preferred outcome that corresponds to either the first outcome or the second outcome based on at least user actions associated with at least both publications of each of the plurality of content.