Consumer database loyalty program for a money transfer system

A money transfer system capable of providing discounted fee money transfer transactions, including:

• point of entry ports to communicate transaction information with points of entry;
• a promotion database including information representative of promotions, including promotions pricing, wherein the information representative of promotions includes information representative of promotions available only to loyalty program members;
• a customer database including information representative of customers' transaction histories and customers' loyalty identifiers for customers that are members of a loyalty program;
• a pricing database including base transaction pricing;
• an analytics port to communicate marketing information with a marketing analytics system;
• and
• a transaction processing system connected to the point of entry ports, promotion database, customer database, pricing database and analytics port, wherein the transaction processing system is configured to:
• update the promotion database as a function of the marketing information;
• receive money transfer transaction requests, wherein at least some of the requests include loyalty identifiers identifying the customers as loyalty program members;
• determine whether any received loyalty identifiers are valid;
• determine based on information in the promotion database whether requested transactions are entitled to promotions, including whether the requested transaction is entitled to any loyalty program promotions;
• determine transaction pricing information as a function of the base transaction pricing in the pricing database and the promotions pricing in the promotion database that are associated with transactions determined to be entitled to promotions;
• provide the transaction pricing information to the point of entry ports associated with the transactions to enable the transaction pricing information to be communicated to the associated points of entry;
• processing the transaction, including determining whether the transaction was completed;
• update the customer database as a function of transaction information, including whether the transaction was entitled to a loyalty program promotion;
• and
• provide transaction information to the analytics port.