System and method for activity and geographic related consumer interaction
AssigneeCinemark USA, Inc.
InventorsDouglas Scott FAY, Joseph Daniel GALYEAN, Robert Fletcher CARMONY, James MEREDITH
Life of this patent
Estimating the term…
Abstract
A system and method directed at a consumer interaction system and program that provides an option to participate in said program, and provides incentives for participating in certain defined behavior, such as dimming the screen of or rendering silent a phone during the showing of a movie in a movie theater, participating in an activity in a particular geographic area, or making purchases.
Claims20
A consumer interaction method on a consumer mobile device, the method comprising the steps of:
- providing to a consumer, via a mobile application, an option to participate in the consumer interaction program;
- transmitting user data from the mobile application to a mobile service provider as a result of the consumer's election to participate in consumer interaction program;
- providing to the consumer the option to enter a reward receiving mode once the consumer has elected the consumer interaction program;
- transmitting the data representing consumer's willingness to enter reward receiving mode, wherein the data represents that the consumer is willing to participate in reward receiving mode;
- comparing total activity with predefined requirements upon consumer's exiting of reward receiving mode;
- providing a reward coupon to mobile application to be displayed to consumer if the total activity meets the predefined requirements;
- and
- providing feedback data from mobile application back to a mobile service provider.
A consumer interaction program system, system comprising:
- a consumer mobile device for displaying a mobile application, wherein the consumer mobile device remotely connects to a network;
- a mobile service provider for managing interactions between servers and a mobile application running on the consumer mobile device;
- a point of sale terminal to scan the consumer mobile device;
- a customer database maintained by the mobile application provider;
- a coupon database maintained by the mobile application provider;
- and
- a point of sale server to verify reward coupons maintained by the coupon database.
A method for redeeming a reward coupon displayed on a consumer mobile device comprising:
- the consumer mobile device displaying the reward coupon at a point of sale terminal;
- the point of sale terminal reading the reward coupon from the consumer mobile device;
- the point of sale terminal communicating with a point of sale server to verify the reward coupon;
- the point of sale service providing confirmation to the point of sale terminal;
- and
- a coupon database server communicating with the point of sale server and updating records of coupon redemption.
Dependencies are inferred from the claim text.