Financial Product Management and Bundling System

An information system for a financial institution for managing customer relationships, comprising

• an account information database storing customer account information for financial service products of the financial institution, each account including at least an identification of a customer and an account status;
• at least two product systems each comprising at least one computer processor using account information in the account information database to implement at least two different financial products using accounts in said account information database;
• a virtual product repository database storing data defining virtual products to be offered to customers of the financial institution, the data defining a virtual product including (i) an identification of at least one financial product of the financial institution implemented by a product system, (ii) at least one rule applicable to a customer's use of that financial product to qualify for the virtual product, and (iii) at least one benefit in the form of modified terms of a financial product of the financial institution;
• and a virtual product rules engine storing rules which evaluate a particular customer's use of a financial product;
• a virtual product server comprising at least one computer processor programmed to access data of a virtual product in the virtual product repository database and access stored rules for the virtual product, the processor retrieving for a defined financial product, a defined rule applicable to a particular customer's use of that defined financial product, and a defined benefit of the virtual product, the processor of the virtual product server evaluating the particular customer's use of the defined financial product in accordance with the accessed rule defined for a virtual product, and maintaining a history record of the status of a customer's qualification for a virtual product over a historical period, the history record including a description of the reasons that the customer did or did not qualify for the virtual product during the historical period.