Providing incentives to a user of a social networking system based on an action of the user
OwnerPhilip John MacGregor, Keenan Pridmoreinventors
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Abstract
A method for providing an incentive to a user of a social networking system based on an action of the user in a third party application starts by receiving the action of the user from the third party application. A communication including a content item representative of the action of the user is then posted in the social networking system. The user may be provided an incentive based on the action of the user in the third party application or on an activity performed using the communication by a connection of the user in the social networking system. Other embodiments are also described.
Claims17
A method comprising:
- receiving the action of a user from a third party application;
- posting a communication in the social networking system including a content item representative of the action of the user;
- and
- providing an incentive to the user based on the action of the user in the third party application or based on an activity performed using the communication by a connection of the user in the social networking system.
A non-transitory machine-readable storage medium having stored thereon instruction, when executed by a processor, causes the processor to perform a method comprising:
- receiving the action of a user from a third party application;
- posting a communication in the social networking system including a content item representative of the action of the user;
- and
- providing an incentive to the user based on the action of the user in the third party application or based on an activity performed using the communication by a connection of the user in the social networking system.
The non-transitory machine-readable storage medium of claim 11,
- wherein the action of the user includes curating a collection of goods being sold by the third party including at least one of:
- articles of clothing, shoes, accessories, luggage, and beauty products, and
- wherein the content item includes the collection of goods.
The non-transitory machine-readable storage medium of claim 12, wherein providing the incentive to the user includes at least one of:
- providing a discount on purchases made from the third party, and providing a number of points associated with the third party's reward program.
The non-transitory machine-readable storage medium of claim 14, wherein providing the incentive to the user includes:
- determining a product sold by the third party that is related to the event;
- and
- providing a discount on a purchase of the product from the third party.
A method comprising:
- receiving by a social networking system from a user a text input including an identifier of a corporate entity;
- posting a communication in the social networking system including the text input;
- scraping the communication for the identifier of the corporate entity;
- determining if the corporate entity has an incentive available to provide to the user when the identifier is determined to be in the communication;
- and
- providing the incentive to the user when the incentive available.
Dependencies are inferred from the claim text.