Dynamic incentives

A method for generating information for incentives that are redeemable at a time subsequent to delivery, comprising:

• generating incentive options for a marketing campaign of a particular product or service, the incentive options including message options, offer value options, creative options, and audience segment options;
• distributing, via the digital communication channels, a mix of incentives during the marketing campaign, wherein an individual incentive unit has a unique combination of message option, offer value option, creative option, and audience segment;
• and
• determining performance of the incentives to determine a relationship between at least one parameter of the incentive options and receiving audiences.

A dynamic incentive system for incentives that are redeemable at a time subsequent to delivery, comprising:

• a processor and a memory;
• a user interface for a marketer to define a marketing campaign for an individual product or service, including at least creatives and message options;
• a create module to create ad units having incentives, wherein the incentive is formed from message options, offer options, creative options, and audience segments;
• a distribute module to distribute ad units, via the digital communication channels, containing the incentives for the individual product or service;
• and
• an optimization module monitoring performance of the incentives during the marketing campaign and adjusting the mix of incentives for the individual product or service,
• wherein an individual incentive is redeemable by an end user after delivery within a time period defined by the marketing campaign.