Extrinsic incentivized scaffolding in computer games via advertising responsive to intrinsic game events

A data processing method comprising:

• receiving, by a game app, incentive data comprising one or more adverse gameplay event types, wherein each adverse gameplay event type is associated with an incentive frequency value and a game reward type;
• detecting an occurrence of a gameplay event of the game app, wherein the gameplay event is associated with a particular adverse gameplay event type of the one or more adverse gameplay event types;
• determining, based on the incentive frequency value associated with the adverse gameplay event type, whether to generate a scaffolding event including displaying an advertisement and providing a game reward of the game reward type associated with the particular adverse gameplay event type;
• displaying the advertisement and providing the game reward;
• wherein the method is performed by one or more computing devices.

A data processing method comprising:

• receiving, from a mobile device, a message indicating an occurrence of a gameplay event of a game app, wherein the gameplay event is associated with a particular adverse gameplay event type of one or more adverse gameplay event types;
• retrieving incentive data associated with the one or more adverse gameplay event types, wherein the incentive data indicates, for each of the one or more adverse gameplay event types, an incentive frequency value and a game reward type;
• determining, based on the incentive frequency value associated with the particular adverse gameplay event type, whether to cause the mobile device to generate a scaffolding event including displaying an advertisement and providing a game reward of the game reward type associated with the particular adverse gameplay event type;
• causing the mobile device to display the advertisement and to provide the game reward;
• wherein the method is performed by one or more computing devices.

A non-transitory computer-readable medium storing one or more sequences of instructions, which when executed by one or more processors, cause the one or more processors to carry out the steps of:

• receiving, by a mobile app, incentive data comprising one or more app event types, wherein each app event type is associated with an incentive frequency value and a reward type;
• detecting an occurrence of an app event of the mobile app, wherein the app event is associated with a particular app event type of the one or more app event types;
• determining, based on the incentive frequency value for the particular app event type, whether to generate a scaffolding event comprising displaying an advertisement and providing a reward of the reward type associated with the particular app event type;
• displaying the advertisement and providing the reward.

A non-transitory computer-readable medium storing one or more sequences of instructions, which when executed by one or more processors, cause the one or more processors to carry out the steps of:

• receiving, by a game app, incentive data comprising one or more adverse gameplay event types, wherein each adverse gameplay event type is associated with an incentive frequency value and a game reward type;
• detecting an occurrence of a gameplay event of the game app, wherein the gameplay event is associated with a particular adverse gameplay event type of the one or more adverse gameplay event types;
• determining, based on the incentive frequency value associated with the adverse gameplay event type, whether to generate a scaffolding event including displaying an advertisement and providing a game reward of the game reward type associated with the particular adverse gameplay event type;
• displaying the advertisement and providing the game reward.

A non-transitory computer-readable medium storing one or more sequences of instructions, which when executed by one or more processors, cause the one or more processors to carry out the steps of:

• receiving, from a mobile device, a message indicating an occurrence of a gameplay event of a game app, wherein the gameplay event is associated with a particular adverse gameplay event type of one or more adverse gameplay event types;
• retrieving incentive data associated with the one or more adverse gameplay event types, wherein the incentive data indicates, for each of the one or more adverse gameplay event types, an incentive frequency value and a game reward type;
• determining, based on the incentive frequency value associated with the particular adverse gameplay event type, whether to cause the mobile device to generate a scaffolding event including displaying an advertisement and providing a game reward of the game reward type associated with the particular adverse gameplay event type;
• causing the mobile device to display the advertisement and to provide the game reward