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US 2014/0278848 A1Published application
Weather-triggered marketing
AssigneeAccuWeather, Inc.
InventorJames T. CANDOR
Life of this patent
Estimating the term…
Abstract
Both weather data and information about a user based on that user's behavior are used to generate an advertisement, which is then sent to the user. That can be accomplished without having the user explicitly input information about preferences.
Claims28
A method for providing event-triggered marketing, the method comprising:
- (a) receiving information concerning the event into a server;
- (b) receiving information concerning a user into the server, the information concerning the user comprising information concerning the user's behavior;
- (c) generating an advertisement in accordance with the information concerning the event and the information concerning the user;
- and
- (d) providing the advertisement to the user.
2 more elements
A system for providing event-triggered marketing, the system comprising:
- a communication component;
- and
- a processing device in communication with the communication component, the processing device being configured for:
- (a) receiving information concerning the event from the communication component;
- (b) receiving information concerning a user from the communication component, the information concerning the user comprising information concerning the user's behavior;
- (c) generating an advertisement in accordance with the information concerning the event and the information concerning the user;
- and
- (d) providing the advertisement to the user through the communication component.
5 more elements
Dependencies are inferred from the claim text.