Methods and Systems for Identifying Target Media Content and Determining Supplemental Information about the Target Media Content

A non-transitory computer readable medium having stored therein instructions, that when executed by a computing device, cause the computing device to perform functions comprising:

• determining target media content within a media stream, wherein the media stream comprises a broadcast, and wherein the target media content comprises a commercial;
• determining whether the target media content has been previously identified and indexed within a database;
• based on the target media content being unindexed within the database, determining semantic data associated with content of the target media content;
• retrieving from one or more sources supplemental information about the target media content using the semantic data;
• annotating the target media content with the retrieved information;
• and
• storing in the database the annotated target media content associated with the retrieved information.

A system comprising:

• at least one processor;
• data storage configured to store instructions that when executed by the at least one processor cause the system to perform functions comprising:
• determining target media content within a media stream, wherein the media stream comprises a broadcast, and wherein the target media content comprises a commercial;
• determining whether the target media content has been previously identified and indexed within a database;
• based on the target media content being unindexed within the database, determining semantic data associated with content of the target media content;
• retrieving from one or more sources supplemental information about the target media content using the semantic data;
• annotating the target media content with the retrieved information;
• and
• storing in the database the annotated target media content associated with the retrieved information.