Producing and providing data for rendering a travel cost heatmap

A system for producing and providing data for rendering a travel cost heatmap, the system comprising:

• one or more processors;
• and
• a machine-readable medium comprising instructions stored therein, which when executed by the processors, cause the processors to perform operations comprising:
• producing data for rendering a travel cost heatmap;
• and
• providing the data for rendering the travel cost heatmap to a client device via a network interface, the data for rendering the travel cost heatmap defining different fill parameters for different portions of the heatmap.

A machine-readable medium comprising instructions stored therein, which when executed by a machine, cause the machine to perform operations comprising:

• calculating, for each of a plurality of destination locations, a travel cost associated with traveling from an origin location to the each of the plurality of destination locations;
• determining, for each calculated travel cost, which one of a plurality of cost ranges that the calculated travel cost falls in, wherein each of the plurality of cost ranges is associated with a respective fill parameter;
• identifying, for each of the plurality of destination locations, a corresponding portion of a map;
• associating, with the corresponding portion of the map, the respective fill parameter corresponding to the one of the plurality of cost ranges that the calculated travel cost falls in;
• and
• providing to a second computing device, via a network interface of a first computing device, data produced as a result of the steps of calculating, determining, identifying, and associating, wherein the second computing device is configured to render in a graphical user interface, the data as a heatmap of calculated travel costs.