Systems and methods to predict purchasing behavior

A system to predict purchasing behavior comprising:

• a purchase information modeler to create a model based on first purchase data and demographic information, the first purchase data and demographic information being associated with panelists, the first purchase data collected via a home scanning system and via a frequent shopper system;
• a purchase behavior calculator to apply the model to consumer data to predict second purchase data, the consumer data corresponding to consumers participating in the frequent shopper system who are not panelists of the home scanning system;
• and
• a report generator to create a report based on the second purchase data.

A tangible computer readable storage medium comprising instructions that, when executed, cause a computing device to at least:

• create a model based on first purchase data and demographic information, the first purchase data and demographic information being associated with panelists, the first purchase data collected via both a home scanning system and via a frequent shopper system;
• apply the model to consumer data to predict second purchase data, the consumer data corresponding to consumers participating in the frequent shopper system who are not panelists of the home scanning system;
• and
• create a report based on the second purchase data.