Passive candidate matching system and method for generating leads in a digital advertising platform
AssigneeJobaline, Inc.
InventorsMiki Mullor, Luis J. Salazar G.
Life of this patent
Estimating the term…
Abstract
An interactive digital advertising system and method may include an advertising component for generating qualified leads in response to a lead request using interactive advertising units. The advertising system may provide “real-time” matching of leads, which may be validated based on a criteria defined by the lead requestor, to the services or products offered by the lead requestor. Responders to the lead request may interact directly with the advertising unit to qualify themselves as a lead. Further, the advertising component may be configured to select responders that actively responded to a first lead request to present as leads to a lead requestor in response to a second lead request.
Claims30
A computer system for generating qualified leads in response to a lead request comprising a computer having non-transitory memory for storing machine instructions that are to be executed by the computer, the machine instructions when executed by the computer implement the following functions:
- receiving a plurality of lead requests including at least a first lead request from a first lead requestor and a second lead request from a second lead requestor, the first lead request including a selection of a first set of pre-screening inquiries, the second lead request including a selection of a second set of pre-screening inquiries;
- generating for publication a first interactive advertising unit corresponding to the first lead request, the first interactive advertising unit including an advertising message and a call-to-action message prompting individuals to engage with the interactive advertising unit in response to the advertising message;
- interacting, via the first interactive advertising unit, with a first set of responders based at least in part on the first set of pre-screening inquiries to collect responder information from each responder in the first set of responders;
- and
- identifying one or more responders from the first set of responders to offer to the second lead requestor as potential leads in connection with the second lead request based on the responder information collected from the first set of responders through interactions with the first interactive advertising unit.
A method for generating qualified leads in response to a lead request comprising:
- receiving a plurality of lead requests including at least a first lead request from a first lead requestor and a second lead request from a second lead requestor, the first lead request including a selection of a first set of pre-screening inquiries, the second lead request including a selection of a second set of pre-screening inquiries;
- generating for publication a first interactive advertising unit corresponding to the first lead request, the first interactive advertising unit including an advertising message and a call-to-action message prompting individuals to engage with the interactive advertising unit in response to the advertising message;
- interacting, via the first interactive advertising unit, with a first set of responders based at least in part on the first set of pre-screening inquiries to collect responder information from each responder in the first set of responders;
- and
- identifying one or more responders from the first set of responders to offer to the second lead requestor as potential leads in connection with the second lead request based on the responder information collected from the first set of responders through interactions with the first interactive advertising unit.
A computer system for generating qualified leads in response to a lead request comprising a computer having non-transitory memory for storing machine instructions that are to be executed by the computer, the machine instructions when executed by the computer implement the following functions:
- receiving a current lead request from a lead requestor, the current lead request including lead selection criteria;
- evaluating a pool of responders to advertisements associated with prior lead requests based on responder information collected from each responder and the lead selection criteria associated with the current lead request to obtain evaluation results;
- and
- identifying one or more responders from the pool of responders to offer to the lead requestor as potential leads in connection with the current lead request based on the evaluation results.
Dependencies are inferred from the claim text.