Systems and methods for generating customized, individualized communications
AssigneeMaritz Holdings Inc.
InventorsLorenzo Introna, Christoph Stolz, Thomas Ewen, Christian Pfaff
Life of this patent
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Abstract
Customized, individualized communications to persons are generated based on a person's data available to a client instituting the systems and methods, based on previous data provided by the person in response to other contacts, based on product/services data of products/services purchased or used by the person, and based on personal data from transactions. The communications are based on such data within the context of marketing intervention parameters suggested by such data.
Claims21
A system for use by a client to obtain information from persons of interest, the system comprising:
- A processor;
- A person of interest (POI) database of facts relating to each POI of the client;
- A lifecycle database of various lifecycles of a plurality of POIs, a plurality of products and a plurality of services wherein each lifecycle is defined by and includes one or more facts;
- A intervention fragments database of fragments of communication content elements;
- An intervention engine including computer executable instructions stored on a tangible, non-transitory memory device and executed by the processor, wherein the instructions evaluate the facts in the POI database and the lifecycles in the lifecycle database to identify fragments in the intervention fragments database to form a customized, individualized communication to be provided to a specific POI, which customized, individualized communication is related to the facts of the POI and the lifecycle(s) which relate to the POI;
- and
- A schedule engine to selectively initiate a point in time to provide the customized individualized communication to the specific POI based on the evaluation by the intervention engine.
A computer executable method executable by a processor for use by a client to obtain information from persons of interest, the method for use with:
- A person of interest (POI) database of facts relating to each POI of the client;
- A lifecycle database of various lifecycles of a plurality of POIs, a plurality of products and a plurality of services wherein each lifecycle is defined by and includes one or more facts;
- and
- A intervention fragments database of fragments of communication content elements;
- the method comprising:
- intervention engine computer executable instructions stored on a tangible, non-transitory memory device and executed by the processor, wherein the instructions evaluate the facts in the POI database and the lifecycles in the lifecycle database to identify fragments in the intervention fragments database to form a customized, individualized communication to be provided to a specific POI, which customized, individualized communication is related to the facts of the POI and the lifecycle(s) which relate to the POI;
- and
- schedule engine computer executable instructions stored on a tangible, non-transitory memory device and executed by the processor, wherein the instructions selectively initiate a point in time to provide the customized, individualized communication to the specific POI based on the evaluation by the intervention engine.
Dependencies are inferred from the claim text.