Method and apparatus for data matching and integration
AssigneeBrighttag Inc.
InventorsEric M. LUNT, Blane E. SIMS, Marc E. KIVEN, Michael D. SANDS
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Abstract
Certain embodiments generally relate to data matching, such as, but not limited to systems, methods, apparatuses and computer program products for data matching and integration. For example, the method may include receiving data from a plurality of delivery channels in any channel. The method may also include matching cross-device user identifiers and profiles in near real-time. The method may further include synchronizing the received data in near real-time by server-to-server direct messaging to a plurality of integrated services.
Claims20
A method for data matching and integration, the method comprising:
- receiving data from a plurality of delivery channels;
- followed by matching cross-device user identifiers and profiles in near real-time;
- and followed by
- synchronizing the received data in near real-time via server-to-server direct messaging to a plurality of integrated services.
An apparatus for data matching and integration, the apparatus comprising:
- at least one processor;
- and
- at least one memory including computer program code, wherein the at least one memory and the computer program code are configured to, with the at least one processor, cause the apparatus at least to
- receive data from a plurality of delivery channels;
- then match cross-device user identifiers and profiles in near real-time;
- and
- then synchronize the received data in near real-time via server-to-server direct messaging to a plurality of integrated services.
Dependencies are inferred from the claim text.