Automated consultative method and system
OwnerDavid E. Farmer, Donovan Dilloninventors
Life of this patent
Estimating the term…
Abstract
A computer program facilitates a consultation between an authorized user and a human consultant. During the consultation, the human consultant maps a user need to one or more marketing objectives. The consultant interacts with the computer program to identify one or more tactics that are relevant to accomplishing the one or more marketing objectives. The consultant or the user selects from the one or more tactics identified by the computer program to cause the computer program to identify marketing packages available to implement a selected tactic. The consultant facilitates selection of a marketing package by the authorized user to implement a selected tactic.
Claims20
An automated consultative system for marketing management, comprising:
- a computer program that facilitates a consultation between an authorized user and a human consultant wherein, during the consultation, the human consultant:
- a) maps a user need to one or more marketing objectives;
- b) interacts with the computer program to identify one or more tactics that are relevant to accomplishing the one or more marketing objectives;
- c) selects from the one or more tactics identified by the computer program to cause the computer program to identify marketing packages available to implement a selected tactic;
- and
- d) facilitates selection of a desired marketing package by the authorized user to implement a selected tactic.
An automated consultative system for marketing management, comprising:
- a database storing a plurality of marketing packages for implementing a marketing campaign;
- an administrator server computer connected to said database, said server computer running a computer program;
- the remote computer providing an interconnection with a human consultant for interaction with an authorized user upon receiving a request by the authorized user, wherein computer program enables the human consultant to
- a) map a user need to one or more marketing objectives;
- b) interact with the computer program on the administrator server computer to identify one or more tactics that are relevant to accomplishing the one or more marketing objectives;
- c) select from the one or more tactics identified by the computer program, the computer program further identifying marketing packages available to implement a selected tactic;
- and
- d) facilitate selection of a marketing package by the authorized user to implement a selected tactic.
An method for providing an automated consultative system for marketing management, comprising the steps of:
- a. identifying a first set of marketing objective for a user;
- b. mapping a user need to one or more of the marketing objectives;
- c. identifying one or more tactics relevant to accomplishing the one or more marketing objectives;
- d. selecting from the one or more tactics to meet the marketing objective;
- e. identifying one or more marketing packages available to implement a selected tactic;
- and
- f. selecting one or more of the marketing packages to implement a selected tactic.
Dependencies are inferred from the claim text.