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AssigneeTubeMogul, Inc.
InventorsJohn M. TRENKLE, John HUGHES
Estimating the term…
Websites and viewers are characterized for online advertising media campaigns, enabling online bidding capabilities for media campaigns, including pricing based on delivered Gross Rating Points (GRPs) instead of delivered impressions. GRPs for a campaign are estimated based on characterizing polarized Websites and then characterizing polarized viewers. A truth set of viewers having known characteristics is established and then compared with historic and current media viewing activity to determine a degree of polarity for different Media Properties (MPs), such as Websites offering ads, with respect to viewer characteristics such as gender and age bias. A broader base of polarized viewers is then characterized for age and gender bias, and their propensity to visit a polarized MP is rated. Based on observed and calculated parameters, bidding functionalities are enabled, including predicting a GRP total and pricing GRPs to a client and/or advertiser for an online ad campaign.
A computer implemented method for profiling electronic media properties and viewers with respect to polarization, comprising:
A computer implemented method for profiling electronic media properties with respect to polarization, comprising:
An apparatus for profiling electronic media properties and viewers with respect to polarization, comprising:
An apparatus for profiling electronic media properties with respect to polarization, comprising:
Dependencies are inferred from the claim text.