Interactive presentations with integrated tracking systems

A computer implemented method of tracking user interaction in connection with an electronic presentation, the system comprising:

• integrating a presentation with a tracking system to facilitate tracking of a user's clickstream data generated at a client system during playback of the presentation in a browser session;
• monitoring playback of the tracking system presentation by tracking session and clickstream data;
• and
• directing the tracked session and clickstream data to another system, which responds by calculating an engagement score based on the user's browser session and clickstream data, the engagement score reflecting the user's level of engagement with the tracking system presentation, the calculated engagement score triggering a response from an automated third party system.

A computer program product stored on a non-transitory computer readable medium, the computer program product including computer readable instructions that cause one or more processors:

• integrate a presentation with a tracking system to facilitate tracking of a user's clickstream data generated at a client system during playback of the presentation in a browser session;
• monitor playback of the tracking system presentation by tracking session and clickstream data;
• and
• direct the tracked session and clickstream data to another system, which responds by calculating an engagement score based on the user's browser session and clickstream data, the engagement score reflecting the user's level of engagement with the tracking system presentation, the calculated engagement score triggering a response from an automated third party system.

An electronic media player configured to facilitate tracking of user interaction with an electronic presentation, the electronic media player comprising:

• a listener configured to detect clickstream data associated with a user's interaction with a tracking system presentation;
• a wrapper, in communication with the listener, the wrapper configured to cache clickstream data detected by the listener;
• and
• a player, embedded within the wrapper, the player configured to facilitate playback of the tracking system presentation in the browser session;
• the wrapper configured to transmit browser session data and the clickstream data to another system that responds by calculating an engagement score based on the browser session and clickstream data, the engagement score reflecting the user's level of engagement with the tracking system presentation, the calculated engagement score causing a triggered response from an automated third party system.

A server system configured to facilitate tracking of user interaction with an electronic presentation, the server system configured to:

• receive browser session data and clickstream data resulting from a user's browser session with a tracking system presentation;
• calculate an engagement score based on the clickstream data, the engagement score reflecting a level of engagement by the user in connection with the tracking system presentation;
• and
• transmit, to a third party system, the calculated engagement score and at least portions of the browser session data and clickstream data resulting from the tracking system presentation;
• and
• request a trigger action from the third party system in response to the calculated engagement score.