Method and system for determining marketing attributions
AssigneeOracle International Corporation
InventorsArif Rashid Khan, Justin Thomas Anderson, Sundeep Parsa
Life of this patent
Estimating the term…
Abstract
Disclosed is an improved approach for performing opportunity association and attribution analysis. An advanced rules framework is provided to automatically infer associations between a set of marketing data and a set of sales data, allowing advanced revenue funnel analytics to be performed to measure marketing campaigns.
Claims30
A computer implemented method implemented with a processor for performing marketing analysis, comprising:
- identifying a set of marketing data and a set of sales data within an enterprise application;
- generating association links between the set of marketing data and the set of sales data;
- and
- performing model-based attribution analysis using the association links.
A computer readable medium having stored thereon a sequence of instructions which, when executed by a processor causes the processor to execute a method for performing marketing analysis, the method comprising:
- identifying a set of marketing data and a set of sales data within an enterprise application;
- generating association links between the set of marketing data and the set of sales data;
- and
- performing model-based attribution analysis using the association links.
A system for performing marketing analysis, comprising:
- a processor;
- a memory comprising computer code executed using the processor, in which the computer code implements identifying a set of marketing data and a set of sales data within an enterprise application, generating association links between the set of marketing data and the set of sales data, and performing model-based attribution analysis using the association links.
Dependencies are inferred from the claim text.