Mobile Device-Enhanced User Selection of Specific Rental Vehicles for a Rental Vehicle Reservation

An apparatus comprising:

• a processor configured to (1) access rental vehicle reservation data for a customer in response to input from a remote computer, (2) determine a rental vehicle class and a rental vehicle pickup location based on the accessed rental vehicle reservation data, (3) generate a list of specific rental vehicles within the determined rental vehicle class that are available for pickup at the rental vehicle pickup location, (4) communicate data representative of the list to the remote computer for display thereon, (5) receive further input from the remote computer indicative of a selection of a specific rental vehicle from the list, and (6) place a hold on the specific rental vehicle corresponding to the received selection to permit a pickup by the customer of the specific rental vehicle corresponding to the received selection.

An apparatus comprising:

• a mobile computing device, the mobile computing device configured to (1) receive data from a remote rental vehicle reservation computer system, the received data being indicative of a plurality of specific rental vehicles available for pickup by a customer in accordance with a rental vehicle reservation of the customer, (2) generate a graphical user interface (GUI) screen for display to the customer, the GUI being configured to present a list of the available specific rental vehicles, (3) receive a selection of a specific rental vehicle from the list from the customer through the GUI screen, and (4) communicate the selection to the remote rental vehicle reservation computer system.

A computer program product comprising:

• a mobile application comprising a plurality of processor-executable instructions that are resident on a non-transitory computer-readable storage medium, the instructions configured to (1) receive data from a remote rental vehicle reservation computer system, the received data being indicative of a plurality of specific rental vehicles available for pickup by a customer in accordance with a rental vehicle reservation of the customer, (2) generate a graphical user interface (GUI) screen for display to the customer, the GUI being configured to present a list of the available specific rental vehicles, (3) receive a selection of a specific rental vehicle from the list from the customer through the GUI screen, and (4) communicate the selection to the remote rental vehicle reservation computer system.