Mobile device establishment system

A system comprising:

• a computing device configured to:
• transmit to a user device an establishment list in response to a request from the user device, wherein the establishment list includes at least one subscribing establishment;
• receive an establishment selection associated with and in response to transmitting the establishment list from the user device;
• transmit establishment options associated with and in response to receiving the establishment selection to the user device;
• receive an option selection among the establishment options from the user device;
• and
• update an establishment record in response to receiving the selected option.

A non-transitory computer readable medium tangibly embodying computer-executable instructions, comprising:

• detecting that a mobile device has crossed a geographic threshold;
• transmitting a targeted message to the mobile device in response to the geographic threshold being crossed, the targeted message including at least one option related to at least one subscribing establishment related to the geographic threshold;
• transmitting a request to an establishment of the at least one subscribing establishment based on a received response to the targeted message;
• receiving an indication that the request has been fulfilled by the establishment;
• and
• generating a fee based on the fulfilled request.