Method and system for measuring user engagement using click/skip in content stream
AssigneeYahoo! Inc.
InventorsNathan Liu, Scott Gaffney, Jean-Marc Langlois
Life of this patent
Estimating the term…
Abstract
Method, system, and programs for measuring user engagement. In one example, a model generated based on user activities with respect to a plurality pieces of content is obtained. One or more actual occurrences of the user activities with respect to one piece of the plurality pieces of content are identified. One or more future occurrences of the user activities with respect to the piece of content are estimated based on the model. A user engagement score with respect to the piece of content is calculated based on the one or more actual occurrences of the user activities and the one or more future occurrences of the user activities.
Claims21
A method implemented on at least one machine, each of which has at least one processor, storage, and a communication platform connected to a network for measuring user engagement, comprising the steps of:
- obtaining a model generated based on user activities with respect to a plurality pieces of content;
- determining a first rate at which the user activities with respect to one piece of the plurality pieces of content have occurred;
- estimating a second rate at which the user activities with respect to the piece of content are expected to occur based on the model;
- and
- calculating a user engagement score with respect to the piece of content based on the first and second rates.
2-3. (canceled)
A system having at least one processor for measuring user engagement, the system comprising:
- a model building unit implemented on the at least one processor and configured to obtain a model based on user activities with respect to a plurality pieces of content;
- a user activity detection module implemented on the at least one processor and configured to determining a first rate at which the user activities with respect to one piece of the plurality pieces of content have occurred;
- and
- a user engagement score calculation unit implemented on the at least one processor and configured to
- estimate a second rate at which the user activities with respect to the piece of content are expected to occur based on the model, and
- calculate a user engagement score with respect to the piece of content based on the first and second rates.
A non-transitory machine-readable medium having information recorded thereon for measuring user engagement, wherein the information, when read by the machine, causes the machine to perform the following;
- obtaining a model generated based on user activities with respect to a plurality pieces of content;
- determining a first rate at which the user activities with respect to one piece of the plurality pieces of content have occurred;
- estimating a second rate at which the user activities with respect to the piece of content are expected to occur based on the model;
- and
- calculating a user engagement score with respect to the piece of content based on the first and second rates.
Dependencies are inferred from the claim text.