A computer-implemented method of providing vehicle telematics services comprising:
- receiving, at a vehicle, information comprising location-specific content when it is broadcast to a plurality of vehicles, the vehicle being one of the plurality of vehicles;
- determining, at the vehicle, its current position data;
- determining, at the vehicle, whether the vehicle position is within the location specified by the broadcast information;
- and
- generating a response, at the vehicle, when the vehicle location is within the location specified by the broadcast information.