Systems and methods of following game-related content based on keywords

A machine-readable storage medium storing instructions which, when executed by one or more processors, cause the one or more processors to perform operations, comprising:

• receiving a request for a web feed to be displayed on a client device, the request including a keyword identifying a type of content to be displayed in the web feed;
• identifying web feed content to be displayed in the web feed including identifying content relevant to the keyword, the web feed content including game content associated with one or more computer-implemented games;
• and
• providing, to the client device, the web feed content to be displayed in the web feed.

A game networking system, comprising:

• a hardware-implemented web feed module configured to receive a request for a web feed to be displayed on a client device, the request including a keyword identifying a type of content to be displayed in the web feed;
• and
• a hardware-implemented content management module configured to identify web feed content to be displayed in the web feed including identifying content relevant to the keyword, the web feed content including game content associated with one or more computer-implemented games,
• wherein the hardware-implemented web feed module is further configured to provide, to the client device, the web feed content to be displayed in the web feed.