Multi-player collaborative play of a game

A method comprising:

• facilitating play of a game by multiple users;
• associating one or more game moves with a particular one of the multiple users, each of the one or more game moves corresponding to actions performed by the user in collaboration with or in competition with at least some of the multiple users;
• determining that the user has played at least one of the one or more game moves;
• and
• causing an operation associated with the game to be performed based at least in part on the at least one game move.

One or more computer-readable media storing computer-executable instructions that, when executed by one or more processors, cause the one or more processors to perform operations comprising:

• determining a criteria associated with a game being played by users;
• determining that the criteria has been satisfied;
• identifying multiple ones of the users that contributed to causing the criteria to be satisfied;
• and
• presenting an enhancement associated with the game to at least a portion of the multiple users and based at least in part on the criteria being satisfied.