Intelligent merchandising of games

A system comprising:

• one or more processors;
• and
• memory communicatively coupled to the one or more processors for storing:
• a batch processing module that determines correlations between (1) one or more casual games accessed via one or more user devices and (2) additional casual games or genres of games;
• and
• a recommendation module that recommends at least one of the one or more casual games to a particular one of the one or more user devices based at least in part on casual games previously accessed using the user device and the correlations.

One or more computer-readable media having computer-executable instructions that, when executed by one or more processors, perform operations comprising:

• monitoring user activity associated with one or more casual games that are accessed using one or more user devices;
• generating one or more predictive models based at least in part on the user activity;
• promoting one or more additional casual games via the one or more user devices utilizing the one or more predictive models, the one or more predictive models establishing correlations between the one or more casual games and the one or more additional casual games;
• and
• updating the one or more predictive models based at least in part on user activity associated with the one or more additional casual games.