System and method for providing virtual world reward in response to the user accepting and/or responding to an advertisement for a real world product received in the virtual world

A virtual world reward redemption method comprising:

• displaying via a user computing device a virtual world interactive video game environment, the virtual world interactive video game environment including a display of a video game;
• providing a prompt to the user within the display of the video game environment indicating the availability of a virtual game item to the user as a reward for the user taking an action in the real world of the user with respect to at least one of purchasing a product or the performance of a service;
• verifying, via a user interface, the user taking of the action in the real world of the user through the capture of a video feed with the user computing device of a proof of purchase item;
• and
• receiving, via the user computing device, confirmation of the user taking the action of the user in the real world of the user in the form of a redemption by the user of the virtual game item.

A machine readable medium storing instructions that, when executed on a computing device, cause the computing device to perform a method, the method comprising:

• displaying a virtual world interactive video game environment, the virtual world interactive video game environment including a display of a video game;
• providing a prompt to the user within the display of the video game environment indicating the availability of a virtual game item to the user as a reward for the user taking an action in the real world of the user with respect to at least one of purchasing a product or the performance of a service;
• verifying the user taking the action in the real world of the user through the capture of a video feed using the user computing device of a proof of purchase item and transmitting the photograph through the user computing device;
• and
• receiving confirmation of the user taking the action of the user in the real world of the user in the form of a redemption by the user of the virtual game item.