Information Delivery Targeting
AssigneeComcast Cable Communications, LLC
InventorGeorge Thomas Des Jardins
Life of this patent
Estimating the term…
Abstract
Information may be more specifically targeted to locations or individuals based on contextual information derived from user input, environmental information, device attributes and the like. A more precise location, in some examples, may be determined based on user-specified information such as a name of a device. In other examples, user input such as commands and queries may be used to determine further attributes of a particular location, of a device and/or of a user. Such information may then be used as parameters for filtering and selection of information such as advertisements, movies, books, shows, articles and the like to a specific location, device and/or user.
Claims20
A method comprising:
- receiving a request for content to be delivered to a device in a location, the location comprising a plurality of sub-locations;
- identifying one of the plurality of sub-locations in which the device is located;
- determining one or more attributes associated with the identified sub-location;
- and
- selecting portions of the requested content for delivery to the device based on the identified sub-location and the determined one or more attributes.
A method comprising:
- receiving user input associated with a location;
- determining one or more attributes of the location based on information provided in the received user input;
- determining whether a user is co-located with a device in the location;
- selecting information for delivery to the device in the location based on the determined one or more attributes and whether the user is co-located with the device;
- and
- delivering the selected information to the device.
A method comprising:
- determining content being delivered to a first device;
- determining a location of the first device;
- receiving at least one of an audio signal and a video signal from a second device;
- determining whether the at least one of the audio signal and the video signal matches at least a portion of the determined content;
- and
- in response to determining that the at least one of the audio signal and the video signal matches the at least a portion of the determined content, assigning a location of the second device as the location of the first device.
Dependencies are inferred from the claim text.