Printed tag real-time tracking

A system, comprising:

• at least one computing device in communication with at least one tracking device, the at least one tracking device comprising:
• a printed circuit on a substrate comprising a localization system and a communication system, the localization system configured to obtain location data to localize the tracking device via a global positioning system (GPS), the communication system configured to obtain the location data to localize the tracking device via an alternative localization strategy responsive to the localization system being unable to obtain the location data via GPS, the localization system and the communication system configured to communicate via an antenna;
• and
• at least one application executable in the at least one computing device, the application comprising:
• logic that determines a location of the tracking device based at least in part on the location data;
• logic that encodes the location of the tracking device in a user interface;
• and
• logic that transmits the user to a client device for rendering.