Near field communication based spatial anchor and beaconless beacon
OwnerBryan Mercklinginventor
Life of this patent
Estimating the term…
Abstract
A consumer may place a mobile device running an enabled application within a certain distance of an NFC spatial anchor and beacon that may first set the spatial anchor. The height and position of the mobile device may then be captured. An algorithm that combines accelerometer and gyro data may be used to continually track movement and angle shifts of the mobile device relative to the spatial anchor and a pre-mapped graphic, object and/or group of objects. While setting the spatial anchor, the anchor and beacon may provide metadata over NFC that may be used to generate an augmented reality experience. The mobile device may then generate a consumer experience that may augment or otherwise alter graphics or three-dimensional objects with a digital content overlay.
Claims20
A method for receiving one or more marketing messages via a near field communication (NFC) anchor and beacon system, the method comprising:
- touching a mobile device to an NFC anchor and beacon;
- and
- receiving over a wireless communication network the one or more marketing messages based on the location and movement of the mobile device detected by the NFC anchor and beacon, the one or more marketing messages displayed on an application viewer on the mobile device,
- wherein the one or more marketing messages includes an augmented reality experience associated with the NFC anchor and beacon.
A near field communication based spatial anchor and beaconless beacon system, the system comprising:
- at least one NFC based spatial anchor and beaconless beacon positioned within a specified location,
- wherein the at least one NFC based spatial anchor and beaconless beacon is programmed to pass height and direction information to an application running on a mobile device once the mobile device approaches the at least one NFC based spatial anchor and beaconless beacon, and
- wherein the at least one NFC based spatial anchor and beaconless beacon transmits metadata relevant to the consumer experience to the mobile device over a wireless communication network.
A method of managing a near field communication anchor and beaconless beacon system on a cloud-based dashboard, the method comprising:
- registering one or more beacons associated with a specified location;
- defining one or more points of interest within the specified location;
- dragging the one or more beacons to the one or more points of interest on a graphical location nap within the cloud-based dashboard;
- and
- connecting the one or more points of interest associated with the one or more beacons to a consumer experience, wherein when a mobile device approaches the one or more beacons, the mobile device displays the consumer experience.
Dependencies are inferred from the claim text.