Managing virtual content based on information associated with toy objects

A system configured to manage virtual content within a virtual space, the system comprising:

• a first toy object, the first toy object being a standalone physical object, the first toy object being associated with a first virtual entity in the virtual space, the first toy object comprising:
• a transponder configured to receive play information from toy objects used with the first toy object during physical play in the real world, the play information indicating which toy objects are used with the first toy object during play such that the transponder receives play information from a second toy object responsive to the second toy object being used with the first toy object during physical play in the real world;
• a power source configured to portably power the transponder;
• and
• electronic storage configured to electronically store the play information;
• and
• a reader configured to detect the first toy object responsive to the first toy object being in proximity to the reader, read the information stored on the first toy object including the play information received from the toy objects used with the first toy object during physical play in the real world, and to convey the information read from the first toy object to a gaming system to facilitate an association of content corresponding to the information read from the first toy object with the first virtual entity in the virtual space.