Mouth rinses and tooth sensitivity treatment compositions

A composition for treating sensitive teeth comprising:

• i. from about 0.1% to about 3% of at least one potassium salt of a C2-C5 diacid, triacid, or tetraacid;
• ii. at least one vanilla flavor extract;
• iii. from about 0.001% to about 0.25% of menthol or a derivative thereof;
• iv. at least one orally acceptable solvent;
• and
• v. from about 0.01% to about 2% of an alkyl sulfate surfactant;
• wherein the composition is a toothpaste, dentifrice, tooth gel, subgingival gel, denture care product, mouth spray, lozenge or chewable tablet, and comprises up to 1% v/v of the total composition of C2-C4 monohydric alcohols.