System and Method for Masking Email Addresses
OwnerTim Prier, William Dugan +1inventors
InventorsTIM PRIER, William Dugan, Yuen Ho
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Abstract
The present invention is directed to a system and method for masking email addresses. In an exemplary embodiment, a consumer responds to a marketing offer by supplying consumer information, including an actual email address, to a lead specialist. The consumer's actual email address is masked, with a unique email address substituted, when the consumer's information is passed-on to a lender. The lead specialist can then track and filter responses to the consumer to identify misuse of its lead information and to protect the consumer from unwanted emails and solicitations.
Claims27
A computer-implemented method for masking email addresses, comprising:
- using at least one processor to:
- receive a response to an offer from a consumer, said response comprising consumer information, including said consumer's email address;
- generate a unique email address associated with said consumer information;
- associate at least one lender name with said consumer information and said unique email address:
- substitute said unique email for said consumer's email address in said consumer information to create a modified consumer information;
- and
- forward said modified consumer information to a recipient.
(canceled)
A non-transitory computer-readable medium having instructions stored thereon for execution by a processor to perform a method for masking email addresses, the method comprising:
- receiving a response to an offer from a consumer, said response comprising consumer information, including said consumer's email address;
- generating a unique email address associated with said consumer information;
- associating at least one lender name with said consumer information and said unique email address;
- substituting said unique email for said consumer's email address in said consumer information to create a modified consumer information;
- and
- forwarding said modified consumer information to a recipient.
(canceled)
A system for masking email addresses, comprising:
- at least one processor operable to:
- receive a response to an offer from a consumer, said response comprising consumer information, including said consumer's email address;
- generate a unique email address associated with said consumer information;
- associate at least one lender name with said consumer information and said unique email address;
- substitute said unique email for said consumer's email address in said consumer information to create a modified consumer information;
- and
- forward said modified consumer information to a recipient.
(canceled)
A computer-implemented method for masking email addresses, comprising:
- using at least one processor to:
- receive a communication from a consumer, said communication comprising consumer information, including said consumer's email address;
- generate a unique email address correlated with said consumer's email address for sending and receiving communication associated with said consumer;
- and
- associate at least one lender name with said consumer information and said unique email address.
Dependencies are inferred from the claim text.