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US 2014/0237498 A1Published application
Cross platform content exposure tracking
AssigneeComcast Cable Communications, LLC
InventorRobert Ivins
Life of this patent
Estimating the term…
Abstract
A system for tracking how often content items are accessed by devices across multiple platforms is described. The content items may comprise advertisements. When a device accesses a content item, the device may detect the presence of a tag included with the content item. Based on the tag, the device may send a message to a computing device indicating that the content item was accessed. The computing device may accumulate the received messages and generate a report indicating the amount of exposure of various content items across various platforms and demographics.
Claims20
A method comprising:
- generating, by a computing device, a first content access tag for a first content item, wherein the first content access tag is configured to be read by devices of a first type;
- generating a second content access tag for a second content item, wherein the second content access tag is configured to be read by devices of a second type different from the first type;
- receiving a message from a first device of the first type, wherein the message includes an identifier that identifies the first device and indicates that the first device accessed the first content item;
- receiving a second message from a second device of the second type, wherein the second message includes an identifier that identifies the second device and indicates that the second device accessed the second content item;
- and
- generating, based at least in part on the received messages, a report indicating that the first content item and the second content item were accessed.
3 more elements
A method comprising:
- receiving an advertisement;
- generating, by a computing device, a first tagged advertisement by adding a first content access tag to the advertisement, wherein the first content access tag is formatted according to a first platform type;
- generating a second tagged advertisement by adding a second content access tag to the advertisement, wherein the second content access tag is formatted according to a second platform type different from the first platform type;
- receiving, from a first device configured to detect content access tags formatted according to the first platform type, an indication that the first device accessed the advertisement, wherein the indication is sent by the first device based on detection by the first device of the first content access tag;
- and
- receiving, from a second device configured to detect content access tags formatted according to the second platform type, a second indication that the second device accessed the advertisement, wherein the second indication is sent by the second device based on detection by the second device of the second content access tag.
3 more elements
A method, comprising:
- transmitting a plurality of tagged advertisements to a plurality of devices, wherein at least a first tagged advertisement of the plurality of tagged advertisements is formatted for devices of a first platform type, and wherein at least a second tagged advertisement of the plurality of tagged advertisements is formatted for devices of a second platform type different from the first platform type;
- receiving, from a first device of the first platform type, a message indicating that the first device accessed the first tagged advertisement;
- receiving, from a second device of the second platform type, a message indicating that the second device accessed the second tagged advertisement;
- determining, by a computing device, household identifiers for each of the first and second devices;
- and
- determining demographic groups accessing one or more of the plurality of tagged advertisements based on the determined household identifiers.
3 more elements
Dependencies are inferred from the claim text.