Audience segment validation device and method

A computer implemented method of providing third party audience segment validation data, the method comprising:

• a. a first processor receiving data from a third party corresponding to a collection of users, each user having data associating the user to an audience segment;
• b. a second processor querying each user in a first subset of the collection of users with at least one question, a topic of the at least one question associated with inclusion of the user in the audience segment;
• c. a third processor receiving responses to the at least one question from a second subset of the first subset of the collection of users;
• d. a fourth processor analyzing the responses;
• and
• e. a fifth processor generating a report or data file based on analyzing the responses, the report or data file comprising audience segment validation data for the second subset of the first subset of users.

A computer implemented method of providing audience segment validation data, the computer implemented method comprising:

• a. transferring audience segment user data from one or more third party data sources to a second party;
• b. the second party acquiring or creating audience segment validation data using one or more audience segment validation methods selected from the group:
• querying a collection of user profile data, targeting users with queries, analyzing user behavioral data, and analyzing audience segment data from a plurality of data sources;
• c. storing the audience segment validation data on a first computer-readable storage medium;
• and
• d. the second party processing the audience segment validation data using a processor running a correlation algorithm stored on a second computer-readable storage medium, the processor outputting a collection of data or a report comprising the audience segment validation data acquired or created using the one or more audience segment validation methods.