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US 2014/0237364 A1Published application
System And Method To Communicate Targeted Information
AssigneeAffinity Labs of Texas, LLC
InventorsRussell W. White, Kevin R. Imes
Life of this patent
Estimating the term…
Abstract
A method for targeted advertising is disclosed. The method includes accessing at least one piece of demographic information associated with a user of a portable device, selecting an advertisement to be delivered to the user based at least in part on the demographic information, and initiating communication of a version of the advertisement configured for presentation at the portable device.
Claims20
A method comprising:
- receiving, at a network based resource, a request from an electronic device for a list of network addresses for a plurality of segments of an available media;
- recognizing whether the electronic device is a mobile device or not;
- providing the list to the electronic device;
- receiving a request from the electronic device for one of the segments of the plurality of segments;
- formatting the segment to allow communication at a first rate;
- providing the segment to the electronic device;
- receiving an additional request from the electronic device for an additional segment of the plurality of segments;
- formatting the additional segment to allow communication at a different rate;
- and
- providing the additional segment to the electronic device.
7 more elements
A method comprising:
- receiving, at a network based resource, a request from an electronic device for network addresses associated with a plurality of segments of an available media;
- providing the network addresses to the electronic device;
- receiving a request from the electronic device for one of the plurality of segments;
- providing the segment to the electronic device, the segment formatted to be communicated at or below a first rate;
- receiving an additional request from the electronic device for an additional segment of the plurality of segments;
- and
- providing the additional segment to the electronic device, the additional segment formatted to be communicated at or below a rate that is different than the first rate.
4 more elements
A system comprising:
- a network based storage resource maintaining information associated with a plurality of available media options;
- and
- a network based communication resource configured:
- to provide a collection of network addresses for a plurality of segments of a given available media to a remote electronic device;
- to receive a request from the remote electronic device for a segment of the given available media, wherein the segment is formatted for use at a first rate;
- to provide the segment to the remote electronic device;
- to receive an additional request from the remote electronic device for an additional segment of the given available media, wherein the additional segment is formatted for use at a different rate;
- and
- to provide the additional segment to the remote electronic device.
6 more elements
Dependencies are inferred from the claim text.