Subscription service of apps in the mobile market

A mobile device for managing subscription-based licensing, comprising:

• a memory;
• a processor disposed in communication with the memory and configured to execute a plurality of instructions stored in the memory to:
• detect a trigger to verify license status associated with an application;
• generate and send a verification request including user identifying information to a license management service;
• receive a license status associated with the application from the license management service;
• and
• manage status of the application based on the license status associated with the application.

A subscription-based license verification system, comprising:

• means for receiving from a mobile device a verification request associated with a customer using an application;
• means for identifying a license status associated with the customer or the mobile device;
• and
• means for responding to the verification request based on the license status.

The system of 17, wherein the means for matching the customer with the set of applications corresponding to the application preferences comprises:

• means for receiving tag data for a plurality of applications;
• means for ranking the plurality of applications based on the tag data;
• and
• means for generating the set of applications corresponding to the ranked plurality of applications.