Charitable Giving

A method of obtaining donations to a charitable organization by selling a product, the method comprising:

• associating, in a database, a plurality of parameter values with each item of the product for sale, wherein each parameter value is assigned specifically to each item of product, and wherein one of the parameters is a product purchase price and another parameter is a required donation amount;
• offering, by a server computer, the item of product for the product price and the required donation amount, the product price and donation amount being set in response to the parameter values assigned specifically to the item of product;
• communicating, by the server computer over a network to a purchaser computer, information about the item of product to a purchaser, and
• receiving, from the purchaser computer, by the server computer, over the network, a first electronic payment to purchase the item of product for sale and a second electronic payment of the required donation amount.