US 2014/0236742 A1Published application

Network advertising management system and program for network advertising management system

AssigneeF@N Communications, Inc.

InventorRyo Sakuma

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Abstract

Problems: To reduce a burden of publication of an application to advertising utilizing a media application. Solution means: A media application in a user's terminal U is programmed with SDK (managing software on the user side). A link destination information is set to an advertising display to be displayed on the user's terminal U. By selecting an advertising display by the user's terminal U, access is made to an application store AS via a managing server MS. The managing server MS acquires an application information corresponding to the advertising display selected by the user's terminal U, a media application information in the user's terminal U, and information on the user's terminal U and stores them as first information. The user's terminal U delivers a newly installed application information and the user's terminal information to the managing server MS as second information on the basis of SDK, when the newly installed application was detected. The managing server MS specifies the media application contributed to the purchase of an application by collating the second information with the first information, when the second information was received.

Claims7

Dependent claims

A network advertising management systemt wherein:

the network advertising management system is connected to a downloading service site, a user's information terminal, and a managing server, the downloading service site holding a number of applications and providing a downloading service of the applications, the user's information terminal comprising a downloading means for downloading applications from the downloading service site, in which a media application for displaying an advertising display of contents and applications is installed, and the managing server which delivers the advertising display of applications held in the downloading service site to the media application of the user's information terminal, which exists independently from the downloading service site, and which is not provided with information for specifying the media application contributed to a purchase of the application from the downloading service site, to each other via a network,
wherein the user's information terminal comprises:
a first information delivery means for delivering the selected advertising display information, a media application information in correspondence relation with the selected advertising display and the user's information terminal information as first information to the downloading service site via the managing server, when the advertising display in correspondence with the media application is selected,
a newly installed application detection means for detecting a newly installed application, and
a second information delivery means for delivering the newly installed application information and the user's information terminal information as second information to the managing server, when the newly installed application detection means decides the presence of the newly installed application,
wherein the managing server comprises:
a reception means receiving the first information and the second information,
a storage means storing the first information received by the reception means, and
a media application specifying means specifying the media application contributed to the purchase of an application by collating the second information with the first information stored by the storage means, when the second information is received by the reception means,
wherein the function of the newly installed application detection means and the function of the second information delivery means are executed on the basis of a managing software on the user side which is programmed in the media application installed in the user's information terminal, and
wherein the first information is delivered to the downloading service site via the managing server on the basis of a link destination information set in the advertising display.

8 more elements

A program for a network advertising management system, wherein the program for the network advertising management system is used as a managing software to be installed in a media application under a network advertising management system connected through a network to a downloading service site, a user's information terminal, and a managing server, the downloading service site holding a number of applications and providing a downloading service of the applications, the user's information terminal comprising a downloading means for downloading applications from the downloading service site, in which a media application capable of displaying contents and an advertising display is installed, and the managing server which delivers the advertising display of the applications held in the downloading service site to the media application of the user's information terminal, which exists independently from the downloading service site and which is not provided with information for specifying the media application contributed to a purchase of an application,

wherein a computer of the user's information terminals installed with the media application executes a newly installed application detection processing for detecting a newly installed application and an associated information delivery processing for delivering the newly installed application information and the user's terminal information to the managing server on the basis of processing results of the newly installed application detection processing, when the newly installed application is decided to exist.

Dependencies are inferred from the claim text.