Media delivery to limited capability platforms
AssigneeClear Channel Management Services, Inc.
InventorsDaniel N. MacTiernan, Jeffrey Lee Littlejohn, David C. Jellison, JR., Jeffrey James Bengel
Life of this patent
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AssigneeClear Channel Management Services, Inc.
InventorsDaniel N. MacTiernan, Jeffrey Lee Littlejohn, David C. Jellison, JR., Jeffrey James Bengel
Estimating the term…
An ad proxy generates a playback manifest for delivery to a destination platform via a content distribution network (CDN). The playback manifest provided to the destination device includes hosted locations, such as network addresses, of both primary media files and advertising content. The playback manifest can also include tracking-calls. The destination platform receives normalized media files associated with the network addresses included in the playback manifest, and plays out those normalized media files during execution of the playback manifest. Tracking-calls can be fired, in accordance with the playback manifest, when part or all of a normalized media file has been played out. The tracking-calls can be used to facilitate calculation of impressions. The destination device need not be capable of differentiating between primary media content and advertising content, thus allowing even limited capability platforms, e.g. integrated automotive platforms, to provide targeted advertising.
A method for use in an advertisement proxy in a digital media delivery system, the method comprising:
A system comprising:
A non-transitory computer readable medium tangibly embodying a program of instructions configured to be executed by a processor, the program of instructions comprising:
Dependencies are inferred from the claim text.