US 2014/0236733 A1 · INTERACTIVE MULTILINGUAL ADVERTISEMENT SYSTEM, AND METHOD FOR DRIVING SAME

Abstract

Provided is an interactive multilingual advertisement system and method for driving same using a social network service which does away with the modification of a social network service server or with the use of personal information on users and social network groups, determines a used language only from information selectively provided by a user terminal, and effectively provides related advertisements. The present invention relates to an interactive multilingual advertisement system and to a method for driving same using a social network service which determines a used language only from information selectively provided by a user terminal, provides related advertisements in a corresponding language, and provides advertisement information that a user can block or use to connect to an advertisement service.

Claims20

Dependent claims

An interactive multilingual advertisement system comprising;

user terminal (100), SN groups (200), ads server (400) and sponsor (500) are connected to SNS server (300) under SNS service,
and all of user terminal (100), SN groups (200), ads server (400) and sponsor (500) are managed as SNS subscribers.

An interactive multilingual advertisement system comprising;

a control unit (401) to execute control over the elements inside the ads server (400),
a server communication unit (410) connected to external channels to SNS with internet packet communication mean,
a transmit buffer (420) to store data provided from the control unit (401),
a receive buffer (430) to store data received from the user terminal (100) and the sponsor (500), and to provide stored data to the control unit (401),
a words extractor (440) to extract words of the data received from the user terminal (100) through the server communication unit (410), which extracts words referring ‘spaces’ or symbols,
a synonym dictionary (450) to retrieve synonyms and thesaurus of words from the words extractor (440),
a code identifier (460) to identify character code of the words received through the server communication unit (410), and to provide indentified code to the control unit (401),
ads meta data (470) mean to store text data including name of company, slogans, title of product and services, and keywords of ads, provided by the sponsor (500),
an ads database (480) to store multilingual ads data and URL information provided by the sponsor (500),
a member database (490) to store information on the subscribed sponsors (500) and user terminals (100), subdivided into sponsor (500) database and user terminal (100) database, and managed independently.

7 more elements

An interactive multilingual advertisement system comprising;

a user terminal (100) wherein,
a messenger buffer (110) to which controller (101) saves each of exchanged text information,
a messenger words extract unit (111) to extract words from the text information stored in the messenger buffer (110),
a ads data and URL storage (112) to store ads files and URL information received from the ads server (400),
a screen divide module (113) to offer the function dividing the display (103) into SNS display area and ads display area.

2 more elements

A method for operating an interactive multilingual advertisement system comprising;

first, the application program provided from the ads server (400) is executed at the user terminal (100) subscribed as a member to the ads server (400);
(S600)
the control unit (401) of the ads server (400) checks if SNS messenger text information from the user terminal (100) is received;
(S610), and stand-by for the SNS messenger text information,
at the said step;
(S610), if SN messenger text information from the user terminal (100) is received via server communication unit (410), then the control unit (401) stores received SN messenger text information into the receive buffer (430);
(S620)
then the control unit (401) reads out stored text information from the receive buffer (430), and provides the code identifier (460) with the reads out text information from the receive buffer (430), and identify character code and language. and the control unit (401) provides the words extractor (440) with the receive buffer (430) data with the text information, and extracts words referring ‘spaces’ or symbols;
(S630)
next, the control unit (401) provides synonym dictionary (450) with the extracted words, to search out synonyms and thesaurus;
(S640)
then the control unit (401) retrieves the ads meta data (470) for each language using the words extracted from the words extractor (440) and retrieved synonyms and thesaurus;
(S650)
at the said step;
(S650), if matched data is not searched out from the ads meta data (470), the control unit (401) re-executes the said step (S620),
at the said step;
(S650), if matched meta data is searched out from the ads meta data (470), the control unit (401) reads out ads data file and URL information linked to the matched meta data and stores transmit buffer (420), and transmits transmit buffer (420) data to the user terminal (100) via server communication unit (410);
(S670)
followed by the previous step, the control unit (401) checks whether the user terminal (100) sustains connection;
(S680), and for connected status the control unit (401) jumps to the step (S620), and for disconnected status jumps to the step (S610), and stand-by for the receiving text information from the user terminal (100).

17 more elements

A method for operating an interactive multilingual advertisement system comprising;

first, the application of the invention received from the ads server (400) is executed at the user terminal (100);
(S700)
then the controller (101) activates the screen divide module (113) and the display (103) is divided into SNS display area and ads display area;
(S710)
next, the user terminal (100) start to exchange text information with SN group (200), and the controller (101) saves each of exchanged text information into the messenger buffer (110);
(S720).
the controller (101) provides messenger words extract unit (111) with the text information stored in the messenger buffer (110), and text information is separated into words referred by the ‘space’ between, and separated words are relocated in the messenger buffer (110) and scrambled;
(S730)
followed by the step (S730), the controller (101) transmits the words from the messenger buffer (110) to the ads server (400) via mobile communication unit (102);
(S740)
next, the controller (101) waits and checks whether the ads data files and URLs received from the ads server (400);
(S750)
at the previous step (S750), if there is no ads data files and URLs received from the ads server (400), the controller (101) jumps to the step (S720) to repeat process in sequence,
at the previous step (S750), if there are ads data files and URLs received from the ads server (400), the controller (101) stores received ads data files and URLs into the ads data and URL storage (112);
(S760)
next to the step (S760), the controller (101) reads out information from the ads data and URL storage (112) to be displayed on the display (103) as serviced advertisement;
(S770)
and the controller (101) checks whether the user terminal (100) sustains connection to the SN group (200);
(S780), and for connected status the controller (101) jumps to the step (S720),
and for disconnected status the controller (101) ends operation of the user terminal (100).

17 more elements

Dependencies are inferred from the claim text.

Interactive multilingual advertisement system, and method for driving same

Life of this patent

Interactive multilingual advertisement system, and method for driving same

Life of this patent

Abstract

Claims20