Using Interaction Data of Application Users to Target a Social-Networking Advertisement
AssigneeAdobe Systems Incorporated
InventorsAndrew I. Schein, Abhishek Pani
Life of this patent
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Abstract
Techniques for using interaction data of application users to target a social-networking advertisement are described herein, as well as other techniques. Interaction data of application users is received through applications associated with the social-networking platform. This interaction data can provide additional information about users to better enable marketers to target users of a social-networking platform. This improved targeting potentially saves advertising resources, increases effectiveness of advertisements, or improves users' impressions of a maker or brand associated with the advertisement.
Claims20
A method comprising:
- receiving interaction data and demographics of application users, the application users associated with a social-networking application operating within a social-networking platform, the social-networking application having a positive correlation to a product or service;
- correlating the interaction data and the demographics of the application users with population interaction data and population demographics of a population of users associated with the social-networking platform to provide correlated interaction data;
- and
- providing the correlated interaction data effective to enable selection of a subset of the population to receive an advertisement presented through the social-networking platform, the advertisement advertising the product or the service to the subset of the population of the users.
One or more computer-readable storage media comprising instructions that are stored thereon that, responsive to execution by a computing device, causes the computing device to perform operations comprising:
- receiving interaction data, the interaction data associated with application users of a social-networking application operating within a social-networking platform;
- determining co-occurrences of the interaction data with publically available interaction data associated with users of the social-networking platform;
- presenting, in a user interface, a selectable, expanded set of interaction data determined based on the co-occurrences;
- and
- responsive to selection of one or more of the expanded set of interaction data, targeting a set of the users of the social-networking platform, the targeting effective to select presentation of an advertisement to the set of the users.
A method comprising:
- receiving interaction data and demographics of application users, the application users associated with a social-networking application operating within a social-networking platform;
- correlating the interaction data and the demographics of the application users with population interaction data and population demographics of a selected population of users associated with the social-networking platform to provide correlated interaction data and correlated demographics, the correlated interaction data and correlated demographics targeting a subset of the selected population of the users;
- and
- providing the correlated interaction data and the correlated demographics effective to enable selection of the subset to receive an advertisement presented through the social-networking platform, the advertisement advertising the social-networking application to the subset of the selected population of the users.
Dependencies are inferred from the claim text.