System and Method for Real-Time Location-Based Advertisement Insertion into Online Content

A media content server for inserting a location-based advertisement into an online media content to be provided to a client having an Internet Protocol (IP) address, the IP address being in a geographic IP database mapping a plurality of IP addresses to corresponding geographic areas, the media content server comprising:

• a memory including a plurality of online media contents for online access, including a first online media content;
• a processor configured to:
• receive a request from the client for the first online media content;
• determine the IP address of the client based on the request;
• map the IP address to a geographic area by using the geographic IP database;
• associate the geographic area to a local advertisement server serving the geographic area by using a local advertisement server database mapping a plurality of geographic areas to corresponding local advertisement servers serving each of the geographic areas;
• request a local advertisement from the associated local advertisement server;
• provide the local advertisement to the client;
• and
• provide the first online media content to the client.

A method for use by a media content server to provide location-based advertisement insertion into an online media content, the method comprising:

• receiving a request from a client for the online media content;
• determining the IP address of the client based on the request;
• mapping the IP address to a local advertisement server serving an area corresponding to the IP address by querying a geographic IP database mapping a plurality of IP addresses to corresponding geographic areas, and querying a local advertisement server database mapping a plurality of geographic areas to corresponding local advertisement servers serving each of the geographic areas;
• requesting a local advertisement from the local advertisement server;
• providing the local advertisement to the client;
• and
• providing the online media content to the client.

A media content server for inserting a location-based advertisement into an online media content, the media content server comprising:

• a memory including an online media content for online access;
• a processor configured to:
• receive a request from a client for the online media content;
• determine an IP address of the client based on the request;
• map the IP address to a local advertisement server serving an area corresponding to the IP address by querying a geographic IP database mapping a plurality of IP addresses to corresponding geographic areas, and querying a local advertisement server database mapping a plurality of geographic areas to corresponding local advertisement servers serving each of the geographic areas;
• request a local advertisement from the local advertisement server;
• provide the local advertisement to the client;
• and
• provide the online media content from the memory to the client.