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US 2014/0236722 A1Published application
System And Method For Accessing Electronic Data Via An Image Search Engine
AssigneeMarshall Feature Recognition, LLC
InventorsSpencer A. Rathus, Hanna Bondarik Mosolygo
Life of this patent
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Abstract
The present invention provides a system and method for accessing electronic data through entry of images as queries in search engine. The system uses various image capturing devices and communication devices to capture images and enter them into image database. Image recognition techniques encode images in a computer readable format. The processed image is then entered for comparison into at least one database populated with images and associated information. Once the newly captured image is matched with an image in the database, the information linked with that image is returned to the user.
Claims21
A method comprising:
- storing information regarding a plurality of images of advertisements and information regarding a plurality of products, commodities, or services in a database, wherein at least one image of an advertisement is associated with a product, commodity, or service of the plurality of products, commodities, or services;
- receiving, with a receiver, information regarding an image of an advertisement of a product, commodity, or service of interest, wherein the image of the advertisement of the product, commodity, or service of interest is obtained with a communication device of or associated with a requesting user, and further wherein the communication device transmits the information regarding the image of the advertisement of the product, commodity, or service of interest to the receiver;
- comparing the information regarding the image of the advertisement of the product, commodity, or service of interest to the information regarding the plurality of images of advertisements in the database;
- determining whether the image of the advertisement of the product, commodity, or service of interest matches an image of the plurality of images of advertisements, and, if the image of the advertisement of the product, commodity, or service of interest matches an image of the plurality of images of advertisements, accessing information regarding the associated product, commodity, or service;
- and
- transmitting, using a transmitter, the information regarding the associated product, commodity, or service to the communication device of or associated with the requesting user;
- wherein the information regarding the associated product, commodity, or service is displayed on a display unit of or associated with the communication device.
4 more elements
A method comprising:
- storing a plurality of images of advertisements and information regarding a plurality of products, commodities, or services in a database, wherein at least one image of the plurality of images of advertisements is associated with a unique identifying parameter and further associated with information regarding a product, commodity, or service of the plurality of products, commodities, or services;
- receiving, with a receiver, an image of an advertisement of a product, commodity, or service of interest from a communication device of or associated with a requesting user, wherein the received image comprises a unique identifying parameter;
- comparing the received image to the plurality of images of advertisements in the database;
- determining whether the received image matches an image of the plurality of images of advertisements, and if the unique identifying parameter of the received image matches the unique identifying parameter of the at least one image of the plurality of images of advertisements, accessing the associated information regarding the product, commodity, or service;
- and
- transmitting, using a transmitter, the associated information regarding the product, commodity, or service to the communication device of or associated with the requesting user;
- wherein the associated information regarding the product, commodity, or service is displayed on a display unit of or associated with the communication device.
4 more elements
A system for enabling advertisers or marketers to preplan response to the entry of images of advertisements into a search engine by providing images of said advertisements to those who update the search engine, comprising:
- a database storing a plurality of images of advertisements and information regarding a plurality of products, commodities, or services, wherein at least one image of the plurality of images of advertisements is associated with a unique identifying parameter and further associated with information regarding a product, commodity, or service of the plurality of products, commodities, or services;
- a receiver receiving an image of an advertisement of a product, commodity, or service of interest from a communication device of or associated with a requesting user, wherein the received image comprises a unique identifying parameter;
- a processer for comparing the received image to the plurality of images of advertisements in the database and determining whether the received image matches an image of the plurality of images of advertisements, and if the unique identifying parameter of the received image matches the unique identifying parameter of the at least one image of the plurality of images of advertisements, accessing the associated information regarding the product, commodity, or service;
- a transmitter transmitting the associated information regarding the product, commodity, or service to the communication device of or associated with the requesting user;
- and
- a display for displaying the associated information regarding the product, commodity, or service.
3 more elements
Dependencies are inferred from the claim text.