Interaction Analysis and Prioritization of Mobile Content
AssigneeMillennial Media, Inc.
InventorsJorey Ramer, Adam Soroca, Dennis Doughty
Life of this patent
Estimating the term…
Abstract
In embodiments of the present invention improved capabilities are described for receiving interaction information relating to a first mobile communication facility, weighting content based at least in part on the interaction information, and ordering the content for presentation on a second mobile communication facility based at least in part on the weighting.
Claims16
A computer system having one or more non-transitory computer readable mediums having stored thereon instructions which, when executed by one or more processors of the computer system, causes the one or more processors to prioritize a target mobile content by:
- receiving interaction information relating to the target mobile content accessed by a user of a first mobile communication facility;
- receiving a transactional datum associated with the user of the first mobile communication facility, wherein the datum corresponds to transactional information associated with a purchase of an item or service completed via the first mobile communication facility;
- weighting the target mobile content based at least on the interaction information and the transactional information relating to the first mobile communication facility;
- and
- providing the weight as a parameter for use in the prioritization of the target mobile content for presentation on a second mobile communication facility.
A computer system having one or more non-transitory computer readable mediums having stored thereon instructions which, when executed by one or more processors of the computer system, causes the one or more processors to prioritize a target mobile content by:
- receiving interaction information relating to the target mobile content accessed by a user of a first mobile communication facility;
- receiving a transactional datum associated with the user of the first mobile communication facility, wherein the datum corresponds to transactional information associated with a purchase of an item or service completed via the first mobile communication facility;
- weighting the target mobile content based at least on the interaction information and the transactional information relating to the first mobile communication facility;
- and
- providing the weight as a parameter for use in the prioritization of the target mobile content for presentation on a second mobile communication facility.
Dependencies are inferred from the claim text.