US 2014/0236716 A1Published application

Selection of Advertisements Based on Social Networking System Login Status

AssigneeFacebook, Inc.

InventorsScott Shapiro, Brian T. Boland, Kelly MacLean, Nipun Mathur

Life of this patent

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Abstract

An ad bidder receives a request from a user device to select an advertisement (“ad”) for presentation along with a web page. The ad bidder includes a user profile database and may be a social networking system. The ad bidder determines if the user of the user device is logged into the ad bidder and selects the advertisement based on information in the user profile database if the user is logged into the ad bidder. If the ad bidder determines the user is not logged into the ad bidder, the ad bidder retrieves a device cookie stored on the user device. The device cookie describes interactions with content from the user device, such as viewed web pages or ads. Data stored by the device cookie is then used to select the ad for presentation.

Claims19

Dependent claims

A computer-implemented method comprising:

receiving, at an ad bidder, a request for an advertisement from a user via a user device, the ad bidder comprising a social networking system including a user database storing information about one or more users of the social networking system;
determining whether the user of the user device is logged into the social networking system;
responsive to determining that the user of the user device is logged into the social networking system, retrieving data about the user from the user database and selecting an advertisement based at least in part on the retrieved data about the user;
responsive to determining that the user of the user device is not logged into the social networking system, retrieving data describing interactions with content using the user device stored in a device cookie stored on the user device and selecting the advertisement based at least in part on the interactions with content using the user device;
and
transmitting the advertisement to the user device for presentation to the user.

3 more elements

A computer-implemented method comprising:

receiving, at a social networking system, a request for an advertisement from a user via a user device, the social networking system including a user database storing information about one or more users of the social networking system;
determining whether a social network cookie is stored by the user device, the social network cookie indicating the user is exchanging data with the social networking system;
responsive to determining that the social network cookie is stored by the user device, retrieving data about the user from the user database and selecting an advertisement based at least in part on the retrieved data about the user;
responsive to determining that the social network cookie is not stored by the user device, retrieving a device cookie stored on the user device, the device cookie including data describing interactions with content using the user device, and selecting the advertisement based at least in part on the data included in the device cookie;
and
transmitting the advertisement to the user device for presentation to the user.

3 more elements

Dependencies are inferred from the claim text.